Jello | Media

14th May 10

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

 

The three media pieces we made were constructing a Teaser trailer, an additional advertisement poster and a Music Magazine cover to also advertise. The narrative that we chose to construct was one that kept relatively loyal to the conventions that were already set in place. The conventions we chose to keep the same were the fight between Justice and Injustice between two central characters, but we don’t follow every convention displayed in established thriller features. The lack of a weaker female relying on the protagonist indicates that although the feature is typical thriller, the role of gender is given a twist.

 

The trailer follows the basic structure of the genre. The use of natural locations for the opening shots of the night time alley view on the road indicates on the focus on the city location. The car passing from the POV from inside the alley exemplifies the life style that the movie follows; the low-budget movie and is set in a local area with little chance of success outside of the local area. However, the themes of the Olympics would interest people of different cultures and languages drawn back to the contemporary events. A trailer in itself cannot go too far beyond the conventional elements of a Thriller. To expand too far away from the thriller genre has a threat of re-defining itself in a whole new genre. We however break up action with the sense of character establishment through the tracking shot that’s broken down into smaller fragments.

 

I have composed two posters for the movie, one to advertise the movie with the release date and another to advertise the movie after DVD release. We got our ideas from the trailers we watched in class, and some that I had watched in my spare time. We were fairly faithful to the thriller genre, with regards to the action elements.

 

The movie magazine cover was very conventional to the ‘EMPIRE’ magazine. The main feature of the issue was to focus on Tom’s image and the movie. The movie title ‘Vault’ wasn’t too fitting for the movie with the basic elements. We chose ‘Vault’ because it related to the making of bomba, considering the film is about bombing a major event, the Olympics. We contemplated changing to ‘Podium’ because from audience feedback it was more fitting a pun, but the time it would have taken to re-work every poster, starting from scratch would have been too much. Our thriller is a more realistic thriller, in the same league as ‘Green Zone’.